Raksha Bandhan : Twitter wants you to tweet a promise
Raksha Bandhan is around the corner and since these are unprecedented times, not everyone is able to reach their siblings this time. In order to make them feel virtually connected, Twitter India has introduced what it is calling a virtual rakhi. Twitter is urging its users to use the hashtag #TweetAPromise to talk to their siblings on the platform. Through its official Twitter India account, the company posted a tweet saying, “This Raksha Bandhan, cover the distance, #TweetAPromise to your loved ones with Twitter India’s virtual rakhi.” The tweet also includes an 11-second clip that says the same. This Raksha Bandhan, cover the distance, #TweetAPromise to your loved ones with Twitter India’s virtual rakhi.— Twitter India (@TwitterIndia) 1596193282000Meanwhile, the microblogging website recently introduced Fleets to its users in India. The feature works similar to Instagram Stories and makes the posts disappear after 24 hours. These posts cannot be ‘liked’, shared or retweeted like the usual posts. India is the third country globally where Twitter is rolling out this feature to test. The other two are Brazil and Italy. “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product. From the test in India, we’ll learn how adding a new mode of conversation changes the way Indians engage on Twitter. It’ll also be interesting to see if it further amplifies the diversity of usage by allowing people to share what they’re thinking in a way that is light-touch and light-hearted,” said Manish Maheshwari, MD, Twitter India.