Samsung launches exclusive offers to boost online sales in India
In order to boost its online presence and attract more people to buy from Samsung own online store– Samsung.com, the company has launched new offers. These include the Samsung Referral Program, Samsung Student Program and Samsung Shop 20K Advantage. Samsung is targeting 10% India business through its online store. The Samsung Referral Program will allow Samsung device users to refer others to get discounts of up to 8% on purchase of a range of premium mobile and consumer electronics products through Samsung.com. The referrer (Samsung customers recommending the purchase) will also receive benefits in the form of Samsung.com vouchers up to Rs 1,500 per successful transaction completed by their friends. Samsung Referral Program is applicable on 15+ devices, which include smartphones, tablets and wearables. The Samsung Student Program will offer the student community to get easy access to a special catalogue of products consisting of a range of smartphones, tablets, wearable and accessories. The products listed in the catalogue will be available at a special price and come with value added services such as complimentary insurance, easy exchange and convenient EMI options. Students can access the online Storefront through their official college email id or through validation by an authorised student credentials verification agency. Samsung India has also launched the 20K Advantage Program on its Shop App from August 2020. The 20K Advantage Program will let users unlock 10 shopping vouchers worth Rs 20,000 in total value by registering on the Samsung Shop App with their contact details There is one voucher for each of the following categories – Smartphones, Televisions, Washing Machines, Refrigerators, Microwaves, Tablets, Smartwatches, True Wireless Audio, Accessories & Harman/JBL products. Each voucher gives a consumer up to INR 2000 shopping benefit, depending on transaction value and category and is valid for 365 days “For Samsung, the Online Store (Samsung.com) is a key focus area for growth and we are targeting 10% of our overall business in mobiles and consumer electronics through this important channel,” said Asim Warsi, senior vice president, Samsung India.